In just one month, Van Gogh Alive, the multi-sensory phenomenon created by Grande Experiences that’s taken cities the world over by storm, finally arrives in the heart of Edinburgh; transforming Festival Square into an immersive, one-of-a-kind kind exhibit of the life and work of the seminal Dutch artist. Scotland’s Capital takes on hosting the exhibition following smash-hit runs in Media City Manchester and Kensington Gardens that saw it quickly become one of London’s must-see cultural attractions of 2021.
Van Gogh Alive is also delighted to announce a partnership agreement with the city’s Business Improvement District – Essential Edinburgh. The partnership will see Van Gogh Alive work with Essential Edinburgh to provide visitors to the hit experience with a retail, food and drink experience that takes them beyond the exhibition and into the heart of the city centre.
It’s not just Van Gogh’s art that has stood the test of time, but many of his famous quotes have continued to connect with and touch people today. To celebrate that and just in time for Valentine’s Day, Edinburgh residents can look forward to Van Gogh Alive billboards popping up around the city that showcase quotes from Van Gogh himself, speaking to timeless truths about love and human connection.
In a little over a month in the spectacular and Covid-safe venue purpose-built in Festival Square, audiences can immerse themselves in the life and work of Vincent van Gogh with more than just their eyes. State-of-the-art SENSORY4™ immersive gallery technology immaculately displays Van Gogh’s work in a kaleidoscope of colour. Set to an evocative classical score that is delivered via a high-fidelity 3D sound system, this combination of sound, visuals and aromas of Provence will give visitors the sensation of walking right into his paintings as if they are living and breathing.
Visitors will also be offered the chance not just to experience art, but create their own; with interactive art stations and expert video tutorials to help channel the wealth of artistic inspiration found in the exhibit. Visitors can also create their own souvenirs within a life-sized walk-in representation of Van Gogh’s ‘Bedroom in Arles’ painting and the iconic ‘Sunflower selfie room’ – a 360° mirrored room complete with thousands of sunflowers that has delighted Instagram feeds the world over.
John Carrigan, Project Director for Van Gogh Alive said
It is important for us as a visiting exhibition that we link in with the local business eco-system and work across stakeholder groups so that we can maximise the opportunity Van Gogh Alive brings. We are thrilled that Essential Edinburgh is one of our first partners and we are looking forward to working with them.
Worried about COVID symptoms affecting your visit? Well, you can book with confidence because no one with symptoms or who has been asked to self-isolate should attend the exhibition. And with that in mind, we have updated our terms and conditions so that you have up to 48 hrs before your visit to return or exchange your tickets for these reasons. Tickets are available via official trusted ticketing partner and member of The Society of Ticket Agents and Retailers, Red61.
My observations on Van Gogh live in Edinburgh.
The pros:-
Good visuals,music and toilets
The Cons:-
My wife and I are in our sixties so dont what to sit on the floor.loads of space but very
few benches.Just could not enjoy the show whilst getting a bad back stuck in one place for an hour.
Very expensive entry,would have been better value if some genuine paintings on display,souvenirs too expensive.
Sunflower room is a complete con and no sensory smells?
I went there with my sister looking forward to being immersed with the sound and visuals. However with the constant arrival of other visitors I found the immersive side of the experience didn’t really exist. If the organisers had set it up so that you were allowed to enter this part of the show only at the beginning of the film then it might have been more of an immersive experience. I feel that the half hourly timeslots were more of a commercial decision above all else instead showing this concept to its best advantage. Also on the day that we went, the bedroom was cordoned off without any explanation and so we could only take photos from behind the barrier. The sunflower room was very disappointing too as it was all smoke and mirrors but without the smoke! I feel that it was overpriced for what it was and I would be very wary of going to another event like this.